is to own, manage and license a large-scale and diversified portfolio of consumer brands across multiple industries.
Sequential Brands Group believes that great brands are built one step at a time. They also need great people to help nurture and grow them. We have gathered a group of seasoned experts ranging from consumer design, product development, marketing, branding, licensing, digital media, and PR to work with all our brands.
Our experts, who span multiple consumer sectors, act as a catalyst to increase value through brand design, innovation, and extension through our licensing model. A well-defined, strategic philosphy and mission statement promotes, supports, and protects Sequential Brands Group most valuable asset – our owned brands.
OUR BUSINESS MODEL
We are focused solely on promoting, protecting and activating our portfolio of consumer brands through partnerships with best-in-class licensees.
Without the typical risks associated with traditional operating companies
Appeals to a broad demographic and distributes through a range of distribution channels
By activating owned brands into new categories & geographies and through accretive acquisitions
As inventory and other typical operational risks are the responsibilities of our best-in-class licensee partners